Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay How Did Starbucks Become an Icon of America Pop Culture? â€Å"Coffee† is a high frequency word in people’s lives. Students like to read books with sunshine and a cup of coffee. Professors like to walk into their classrooms to start their first class with cups of coffee in hand. People usually drink coffee with their breakfast. Most fast food breakfast meals, such as McDonald’s, include a cup of coffee. A cup of coffee in the morning can give people an energetic and fresh day. â€Å"Americans really do like coffee. † This saying comes from a video called The History of Coffee Culture in America. Coffee culture is profound in America. Most American people love coffee not only because coffee culture is popular and cool, but also because it tastes good. Americans already had adapted well to let coffee become a part of their lives. When the topic comes to coffee, people always think of Starbucks because it is different from other coffee stores. It has customized service, superior taste, a wide range of options, and unique packaging and ideals. As time goes on, Starbucks more and more approaches people’s lives and becomes an important part of the coffee culture in America, even in the whole world. Now, the Starbucks brand has become a part of pop culture in this 2 wang century. It uses a superior product, unique principles and attractive designs to make an ordinary coffee shop become special and exceptional. Starbucks is the largest coffeehouse company in the world (Starbucks). It had 10,924 stores in the United States in 2012, and the company has been expanding and growing quickly in the two years since (Starbucks Company Statistics). The first Starbucks opened in Seattle, Washington, on March 30, 1971, by three partners who met while they were students (Starbucks). People always think the Starbucks green logo is Heather Graham holding up two striped bass, but the symbol actually means obsession, addiction and death. People may not realize that the woman in their green label with twin fishtails is a siren from Greek mythology. She was chosen as the logo because Starbucks was looking for a nautical theme to capture the spirit of Seattle (7 Horrifying). Maybe people will ask, then why is Starbucks called â€Å"Starbucks†? The name â€Å"Starbucks† is not picked randomly by the originator, it actually means a lot. It is nothing to do with the logo and product. Actually â€Å"Starbucks† is a person’s name. In a famous novel called Moby Dick, the whaler â€Å"Pequod† has a first-mate who loves coffee very much. His name is Starbucks. The book Pour Your Heart Into It-How Starbucks Built A Company One Cup at a Time is written by Howard Schultz. He is Starbucks’ chairman. He thought the name â€Å"Starbucks† reminds people of the sea adventure stories and histories about coffee merchant travel around the world to find high quality coffee beans (Dori Jones Yang). The originators actually expected a lot from this name and this company from the beginning. 3 wang. Thefirstandalsothemostimportanttraitforasuccessfulbusinessisasuperior product. They are committed to buying and serving high-quality coffee to keep the pure taste. Starbucks’ coffee beans mainly come from Costa Rica and Asia. They have strict management system to control the quality of coffee beans and other products. That is why Starbucks can keep purity of their coffee (Starbucks). GreatvarietyisanotherreasonpeoplepreferStarbucks. Ithastonsofflavorsof coffees. They also have a secret menu, which not a lot of people know. People also can design their own coffee in Starbucks App. Starbucks also has special coffee for each season even special events, such as pumpkin flavor drinks for Halloween. â€Å"Starbucks up to now is not just a coffee maker. It actually only makes coffee-flavored drinks,† a Starbucks’ marketing manager said in a promotion video. They are professionals at making coffee drinks, and firstly they have to learn how to make it right. Legend is one of the originators; he went to Italy-the birth of coffee-to visit for a few months before they started the business. Starbucksalsohaveauniqueideaabouthowtosealcoffeethathascreativenew practices around the country. They uses Italian words for the cup size such as â€Å"Grande† for medium, not only to demonstrate that they are professional, but also to give people a feeling that it is cool and fashionable. Even though people do not think â€Å"Grande† can prove this coffee store is professional, it will still give people a feeling that they are special. Starbucks does not give much advance publicity, and they do not have a lot of 4 wang posters, but the few posters they have are concise and specific. The main idea of the poster is to express that coffee is equal to energy. The â€Å"Morning† set of posters tells people they need caffeine to make the day full of energy. An energetic day sounds attractive, so Starbucks’ use of people’s desire to have â€Å"an energetic day† encourages people to buy coffee. Starbucks also has another feature. They are not the same as other coffee stores, which encourage people to drink slowly and enjoy the coffee. On the contrary, they make â€Å"fast coffee. † Starbucks has a drive-thru, which is the principle for fast food. Fast coffee attracts different customer groups than other coffee stores. â€Å"Fast coffee† is more suitable for office workers, administrative workers, students, teachers, etc. who are adapting to the fast paced life. They are not poor and they do not have time to sit down and enjoy coffee in the coffee store, so Starbucks is absolutely suitable for them. These kinds of customers account for the vast majority of people. The totally different principles make Starbucks become a totally different coffee store, standing out and becoming a leader of the whole coffee market. The huge customer base makes Starbucks become a part of the coffee culture, not a small coffee company any more. The huge customer group also gives this logo special definition, which is fashionable and cool. People have group psychology, which means people usually are interested in the activities that other people are doing. For example, if 90% of one’s friends like to eat â€Å"pepperoni pizza† for lunch, then that person must want to try it, unless he/she hates pizza. The Starbucks image is another feature. Not a lot of coffee stores write the 5 wang customer’s name on their cup. That is interesting and makes the customer feel special. Starbucks’ special management philosophy and principle make it special enough to make people talk about it and want to become a part of pop culture, too. Thereisanoldsentence,â€Å"Firstimpressionsareveryimportant. †Thedesignand appearance are the first impression that Starbucks gives to customers. So the attractive design is also an important reason why Starbucks has become a part of pop culture in this century. The first important design is the logo, which is the â€Å"enchantress† from the Greek mythology. It gives customers a feeling of mystery, pretty and decorative. The outstanding logo makes their products attractive. Starbucks sells their â€Å"Starbucks China Cups† for not a low price, but still a lot of people want to buy it. The main reason is they are pretty, and people do not think cups with a Starbucks’ logo are ugly. The second reason, of course, people think Starbucks is cool and popular. It is a symbol of fashion. A wide range of options and attractive design makes Starbucks products become more and more welcome. Not only the pretty logo and the products, the gift card is another highlight of attractive design. Most big companies or stores have their own special gift card, but Starbucks has many. They have tons of different design gift cards each year, for different seasons, special festivals, birthdays, birth and graduates. Their pretty designs and special meaning made them popular. Starbucks is popular,but customershave topay forit. Starbucks’ averageprice for coffee ruled higher than other coffee stores. A tall latte in Starbucks is $3. 00 without tax. 6 wang In McDonald’s it is only $1. 99, and in Dunkin Donuts it is only $1. 69 (Yahoo Answers). Thus it can be seen that Starbucks goes far beyond the average price. If people want to enjoy high quality coffee or catch up with fashions, people have to pay more money. Different company usually has different consumer orientation. High-level consumer group usually do not care about a few dollars. They only care about the quality and how easy and fast it is. Actually that group of people is in the minority. Most people care about a few dollars, especially people who loves coffee. Spend few more dollars on each cup of coffee is actually a huge number of money. People have to face a trade-off. Want to catch up with fashions or improve the status? Then pay more money first. NoonecandenythepopularityofStarbucks. Itusesitsspecialdesigntocatch customers’ eyes, such as their representative logo and their special design cups. Then they use excellent products and unique taste to keep customers coming back. Finally uses people’s group psychology and the strong principle to make themselves to became a part of popular culture, not only a coffee shop. Now, Starbucks is a trend. It is expensive, but still a lot people chase after it. Work Cited Coffee Culture. Wikipedia. Wikimedia Foundation, 04 Sept. 2014. Web. 16 Apr. 2014. 7 wang Curtasu, Matei. Starbucks Good Morning! Good Morning! Behance. Behance, 11 July 2012. Web. 16 Apr. 2014. Starbucks Company Statistics. Statistic Brain RSS. Starbucks Company Statistics, 12 Aug. 2013. Web. 14 Apr. 2014. Starbucks Wikipedia. Wikimedia Foundation, 04 Sept. 2014. Web. 16 Apr. 2014. The History of Coffee Culture in America. History, Travel, Arts, Science, People, Places. N. p. , n. d. Web. 16 Apr. 2014. Why is Starbucks coffee so expensive? Coffee isnt worth five bucks! Blinkie dot org. 5 Nov. 2012. Blinkie dot org. 30 Apr. 2014 Wikipedia. Wikimedia Foundation, n. d. Web. 16 Apr. 2014. 7 Horrifying Historical Origins of Famous Corporate Logos. Cracked. com. Cracked, 16 Feb. 2012. Web. 16 Apr. 2014.

Les Miserables Essays -- essays research papers

In Les Miserables, Victor Hugo portrays human nature in a neutral state. Humans are born with neither good nor bad instincts, but rather society affects our actions and thoughts. Hugo portrays the neutral state of mind through Jean Valjean and Cosette. The two extremes of good and evil are represented through Thà ©nardier and the bishop. Good and evil coexists in the society and affects Valjean and Cosette. It is the two extremes of good and evil that dictate the lives of Valjean and Cosette. The bishop represents charity and love. Everything he's ever had, he gave to charity. When the bishop first met Valjean, he said, "You need not tell me who you are. This is not my house; it is the house of Christ. It does not ask any comer whether he has a name, but whether he has an affliction. You are suffering; you are hungry and thirsty; be welcome. And do not thank me; do not tell me that I take you into my house..... whatever is here is yours." (pg. 15-16) The bishop didn't loo k at him as a convict; he looked at him as a fellow brother. Later, when the bishop found out that Valjean stole his silver, he wasn't mad, but offered all of his silver to Valjean saying, "Don't forget that you promised me to use this silver to become an honest man." Thà ©nardier, on the other hand, is the exact opposite of the bishop. He represents the corruptive nature of society. He's the one that changes people for the bad. An example of how Thà ©nardier represents greed and evil is how he... Les Miserables Essays -- essays research papers In Les Miserables, Victor Hugo portrays human nature in a neutral state. Humans are born with neither good nor bad instincts, but rather society affects our actions and thoughts. Hugo portrays the neutral state of mind through Jean Valjean and Cosette. The two extremes of good and evil are represented through Thà ©nardier and the bishop. Good and evil coexists in the society and affects Valjean and Cosette. It is the two extremes of good and evil that dictate the lives of Valjean and Cosette. The bishop represents charity and love. Everything he's ever had, he gave to charity. When the bishop first met Valjean, he said, "You need not tell me who you are. This is not my house; it is the house of Christ. It does not ask any comer whether he has a name, but whether he has an affliction. You are suffering; you are hungry and thirsty; be welcome. And do not thank me; do not tell me that I take you into my house..... whatever is here is yours." (pg. 15-16) The bishop didn't loo k at him as a convict; he looked at him as a fellow brother. Later, when the bishop found out that Valjean stole his silver, he wasn't mad, but offered all of his silver to Valjean saying, "Don't forget that you promised me to use this silver to become an honest man." Thà ©nardier, on the other hand, is the exact opposite of the bishop. He represents the corruptive nature of society. He's the one that changes people for the bad. An example of how Thà ©nardier represents greed and evil is how he...

Evidence-Based Policing Essay

The police work of fighting crime is not on easy tack and requires many strategies, techniques and skills. To find the way to a certain problem police use their evidences to conduct a research to try to solve it. By experimenting their ideas they can find out if the curtain approach to the problem does work or doesn’t. The one of the advantages of evidence-based policing is that it design to help fight crime. Evidence-based policing is design to find the best available solution to the problem and give other police officers in other reagents the information on how to deal with that problem. It creates certain rules and guidelines for the low enforcement agencies. There are defiantly some disadvantages to the evidence-based policing. One of them is usage of opinions, because evidence-based policing is strictly based on evidence it takes away importance of people involvement. If people can not express their opinion they lose interest and involvement. Another two disadvantages of evidence-based policing in mi opinion that police experiments are expensive and might take a long time to conduct. One of the examples that I was able to find on line is called The Flint Experiment. That experiment was conducted in 1977 and the goal of that experiment according to the National  Center for Community Policing was to decrease the amounts of criminal activities and to increase the citizen’s perception of personal safety. The process of that experiment consisted of police officers patrolling the streets and not only fighting crime but also involving themselves in a community programs. That act of involvement in the community has resulted in decrease of the crime rates by 8.7 percent. Another result of Evidence-Based Policing that experiment is that citizens has started to handling minor problems by themselves which resolved in less calls of the citizens to the police. That allowed police to concentrate on more major problems. The second experiment that I found is called Kansas City Gun Experiment. The goal of that experiment was to reduce crime by seizures of illegal guns. The result of the experiment has shown according to US Department of Justice crime in those areas was reduced by 69 percent which shows the effectiveness of the experiment. References National Center for Community Policing,The Impact of Foot Patrol on Black and White Perceptions of Policing .Robert C. Trojanowicz, Retrieved on January 27, 2010. From : http://www1.cj.msu.edu/~people/cp/impact.html Office of Justice Programs. Kansas City Gun Experiment — Kansas City, MO Retrieved on January 26, 2010. From:http://www.ojjdp.ncjrs.gov/pubs/ gun_violence/profile20.html Schmalleger, F. S. (2009). CRJ100: Criminal justice today: An introductory text for the 21stcentury (10th ed). Upper Saddle River, NJ: Pearson/Prentice Hall.

The Kite Runner By Khaled Hosseini - 1779 Words

‘I became what I am today at the age of twelve, on a frigid overcast day in the winter of 1975, I remember the precise moment, crouching behind a crumbling mud wall, peeking into the alley near the frozen creek. That was a long time ago, but it’s wrong what they say about the past, I‘ve learned, about how you can bury it. Because the past claws its way out. Looking back now, I realize I have been peeking into that deserted alley for the last-twenty-six years. This is the beginning of a famous book, The Kite Runner, written by Khaled Hosseini, a world-known writer who was born in Afghanistan in 1965. This book gives me lots of surprise when I devoted all myself into it. Hosseini wrote many interesting and meaningful books such as A thousand splendid sun and And the mountain echoed which can be best describe the impoverished life in Afghanistan that time. The humanity, Love, and the sin caused by the Taliban, that is just the epitome in Hosseini’s book—the kite runner. The story happened in a rich family beyond the city of Kabul. Amir was the descendant of this rich family. He has a very good friend named Hassan who is also the servant in his mansion. Hassan was a very honest person who will devote all himself to help Amir. There is one famous game around Afghanistan called The Kite Competition. Amir is a skilled kite fighter who can always beat others kites in the competition and on the contrary, Hassan is a really talented kite runner who will always find the falling kiteShow MoreRelatedThe Kite Runner, by Khaled Hosseini883 Words   |  4 Pagesregret from past encounters and usually feel guilty and bitter about the situation. The Kite Runner, by Khaled Hosseini, revolves around the theme of redemption. Redemption can be used as a cure for guilt. Throughout the novel, the author shows that redemption requires some sort of sacrifice and the only way that is possible is if you can forgive yourself from the mistakes you have made in the past. Khal ed Hosseini effectively portrays redemption through motifs such as rape, irony and flashbacks, symbolismRead MoreThe Kite Runner By Khaled Hosseini1651 Words   |  7 Pages  Ã‚  Ã‚   The novel â€Å"The Kite Runner† by Khaled Hosseini describes the life of a boy, Amir. Amir’s best friend and brother (although that part isn’t known until towards the end), Hassan, plays a major role in Amir’s life and how he grows up. Hosseini portrays many sacrifices that are made by Hassan and Amir. Additionally, Amir seeks redemption throughout much of the novel. By using first person point of view, readers are able to connect with Amir and understand his pain and yearning for a way to be redeemedRead MoreThe Kite Runner By Khaled Hosseini1655 Words   |  7 PagesSarah Singer Major Works Data Form Title: The Kite Runner Author: Khaled Hosseini Date of Publication: 2003 Genre: Historical Fiction Historical information about the period of publication: Since the September 11th attacks in 2001, the United States has been at war with Afghanistan. Their goals were to remove the Taliban, track down those in charge of the attacks, and destroy Al-Qaeda. Biographical information about the author: Khaled Hosseini was born in Kabul, Afghanistan, in 1965. HIs motherRead MoreThe Kite Runner by Khaled Hosseini1098 Words   |  5 PagesIn The Kite Runner by Khaled Hosseini, we learn a lot about Amir the main character, and Hassan his servant/brother. In the beginning Hassan and Amir’s relationship was one of brotherly love despite the fact that Hassan was a Hazara and Amir a Pashtun. Back in the 1970’s race and religion played a big part in Kabul and these two races were not suppose to have relationships unless it was owner (Pashtun) and servant (Hazara). Baba Amir’s father had an affair with Hassan’s mother, but it was kept aRead MoreThe Kite Runner by Khaled Hosseini1313 Words   |  5 Pagesis not unique to just J.K. Rowling. Khaled Hosseini also incorporates life experiences into some of his novels. A prime example of this is The Kite Runner. The storyline of this novel reflects his past to create a journey of a young Afghanistan boy, whose name is Amir. This boy changes drastically throughout his lifetime from a close minded, considerably arrogant boy to an open hearted and minded man. This emotional and mental trip is partially based on Khaled Hosseini’s own life. Throughout Hosseini’sRead MoreThe Kite Runner By Khaled Hosseini1908 Words   |  8 Pages​In the novel, â€Å"The Kite Runner†, written by Khaled Hosseini, was taken place in Afghanistan during the 1970’s to the year of 2002. Many historical events happened during this time period and Hosseini portrayed it into his novel. Kabul, the capitol of Afghanistan, was a free, living area for many Afghanistan families to enjoy the life they were given. Until one day, Afghanistan was then taken over and attacked. In the novel, Amir, the protagonist, must redeem himself and the history behind his actionsRead MoreThe Kite Runner By Khaled Hosseini1050 Words   |  5 Pagesâ€Å"There is a way to be good again.† (Hosseini 334). This quote given by Rahim Khan to Amir holds a great amount of force and symbolism. In theory, this quote symbolizes the beginning of Amir’s path to redemption. The eye-opening Kite Runner by Khaled Hosseini tells about the struggles of Afghanistan before and during the Taliban, and one’s struggle for redemption and acceptance. With regards to the opening quote, some see Amir’s actions as selfish. However, others may believe that Amir truly changedRead MoreThe Kite Runner By Khaled Hosseini1583 Words   |  7 Pagesnovel the Kite Runner by Khaled Hosseini, Amir, the main character, shares his thoughts and actions due to his poor decisions. The problems he encountered were all because of the sin committed in his youth. His sins taunted the beginning of his life and gave him a troublesome memory full of guilt. As the novel continued, Amir attempted to disengage the memory of his sin and forget about it. Amir then faced the long bumpy road to redemption. Khaled Hosseini’s novel the Kite Runner is about sinRead MoreThe Kite Runner, by Khaled Hosseini871 Words   |  4 Pagesthat person is trying to fix that mistake. This also applies to the novel The Kite Runner. The story revolves around the main character Amir, and his childhood friend, Hassan. After Amir came to America with Baba, his father, he still regrets the things he had done to his childhood friend. He left Hassan getting raped by Assef in a small alley in 1975. Thereafter, Amir always feel regret and seeks for redemption. Hosseini -the author, argues that redemption can be achieved by helping others, teachRead MoreThe Kite Runner By Khaled Hosseini3402 Words   |  14 Pagestitle â€Å"The Kite Runner† is symbolic as fighting kites and the kite runnings are impacting moments in the novel. Hassan was the best kite runner in Kabul, if not the whole country, after Amir won the kite fighting the running of that last blue kite triggered the monumental changes for Amir. For the beginning of the story the kite running was associated with Hassan’s rape and Amir’s grief. As kites appear throughout the story, they begin Amir’s story and also end it. Amir flying the kite with Sohrab