Padini Holdings Berhad Is A Malaysia Based Investment Marketing Essay

Padini Holdings Berhad Is A Malaysia Based Investment merchandise EssayPadini Holdings Berhad is a Malaysia-based investment holding guild. Padini has setup its operation in Malaysias fit industry, manufacturing and trading. Its product greenback includes garments for men, women and children women shoes, maternity wear and fashion accessories for men, women and children.. It hires in Malaysia and Hong Kong. Its major subsidiaries include Vincci Ladies Specialties Centre Sdn. Bhd., Padini potbelly stove Sdn. Bhd., Seed mint Sdn. Bhd., Yee Fong Hung (Malaysia) Sdn. Bhd., Mikihouse Childrens Wear Sdn. Bhd., Vincci Holdings Sdn. Bhd., Padini Dot Com Sdn. Bhd., The New World Garment Manufacturers Sdn. Bhd. and Padini International Limited.PEST ANALYSISPolitical FactorsIn order to improve consumers spending in the wear industry, Mega Carnival Sale has been implemented by the Malayan government is to be held 3 times a year. Its main purpose is to promote Malaysia as a value for mon ey shopping destination. This pugnacious approach attracts the tourist to shop at the local appargonl outlets, which in turn would increase foreign tourist spending and increases our countrys foreign exchange earnings. This would also advance the Malaysians to shop locally, which would benefit Padini Holdings Bhd in terms of their sales. This has created an opportunity for the domestic companies. However the side effect of much(prenominal)(prenominal) activities would stimulate the domestic economy and increases the number of competitors in the domestic mart. Nevertheless, Padini Holdings would still stand out as a commercialize leader.Economic FactorsMalaysias economic growth is to be has been unstable fluctuating from -1.5 to -2.6 from 2008 to 2010. The spicyest growth was during the terminus of March to September 2009 which increases from -7, 8 to 5.7. The economic growth is expected to be due to the domestic market with growth in the private sector. The private sector make s up the majority of the Malaysian economy, with private pulmonary tuberculosis accounting for nearly 44% of GDP. Love Malaysia, Buy Malaysia campaign was launched to by the government to get Malaysians to turn out domestic market and take holidays in local tourist sites. The government also subsequently launched a national campaign on wise spending, with the aim to educate consumers on the importance of domestic make on the GDP growth and economic recoin truth as a whole.Social FactorsMalaysian is classified as an upper middle-income country, and considered as one of the most developed among the developing countries. Middle income households defined as those earning between RM1, 500 and RM3, 500 per month, and has increased from 32.3% of total household population in 1995 to 37% in 1999. The low-income group, categorized by household income of up to RM1, 500 per month, spends a proportion of this amount on food. Meanwhile, the high and middle income households spend most of the ir money at hypermarkets. 3.4% of their income is spent on habiliments and foot wear. Malaysias consumers deportmentstyle has been changing for the soften due to the rise in education levels. High profile retailers as fountainhead as global mass media have shaped consumers buying behaviour, resulting in the Malaysians being more westernized. The Malaysians life leisure life revolves around trendy shopping malls. Therefore Padini Holdings Bhd has to be more update with the a la mode(p) trends. They have to advertise and hold back the consumers informed and reminded that they still exist and provide the nodes with pure tone and trendy clothes. scientific FactorWith the Internet and e-commerce, retailers female genitalia in a flash sell their products online and deliver it to nodes on their door-step efficiently within a timely manner. It can make customers life more convenient as they do not affect to get their house to go purchase a product in the hypermarket and making th e purchase at the comfort of their own home. Furthermore, retailers can also sell their products to the overseas market without the pauperism to open a physical store in the foreign country. This helps Padini Holdings to earn more profit using online intermediaries and cut be by not establishing unexampled stores in certain argonas.PORTERS 5 FORCES4.1 Intensity of competitor among alert competitorsIn todays industry, many company has increase its size in order to competitively fit. Most company now is equally big in terms of size. When the firms are of equal size, they will have to compete for the a comparable(p) resources such as tick image, market dish out, customers loyalty, and other factor. This would result in a high rivalry and a threat for Padini Holdings Bhd, in particular since its competitors Giordano Holdings Bhd, Bonia Corporation Bhd and Esprit are of equal size. Hence, Padini has to compete with aggressive strategies, such as opening more outlets and creating bracing and trendier styles and designs to capture customers attention.Cost of switching is lowThe cost of switching is low, because customer will only have to examine prices of competitors clothing and services offered. They can also compare the styles of the clothing season. This increases the rivalry among competitors and Padini will never stop competing against Bonia, Esprit, Giordano to ensure that they make a sale, and that customers will always keep retuning because of the trendy clothing styles. This is a big catch for the competitors because constant advertising counts in calling to the customers.4.2 terror of SubstitutesIn the retailing and manufacturing industry for apparels, there is no visible substitute, because clothing is a basic need and necessity. However, there are potential substitutes in reaching to the customers. This is in the form of a non-retailing store, where by it is tardily gaining popularity in the Asian countries. Non-retailing include direct mail , online shopping, direct mailers, telephone sales, door-to-door selling. In Malaysia, we have already seen this appearing such as SmartShop,Cosway, Amway, and others. However the treat of substitutes is weak, because there isnt an entry yet on clothing only perhaps online shopping which is currently available at large, but hasnt gained popularity in the Asian culture.4.3 The baron of BuyersPadini has the very(prenominal) customer base as its competitors. Therefore, switching cost is low and if customers are not live up to with the quality, and service offered it can switch easily to its competitors and purchase from them. The issue here is the fashion, how fashionable is the products of Padini and does it provide the better value to the customers than its adversary. The bargaining power of buyers here is moderate, and they can influence fashion and trend. Thus Padini must be sensitive to the customers ever changing trend to satisfy their needs. However, the products are differen tiated, thus buyers arent able to find the same style and instead have to purchase from Padini regular(a) if the price is moderately high.4.5 Threat of entryThe existing companies such as Padini, Bonia and Elba have already established themselves with manufacturing. They are already operating at the final cost possible because their selling prices are much cheaper than foreign competitors. Since they achieved economic of scale it is difficult for new comers to come into the market, because they will face retaliation from the existing companies. New companies can come into the market, however they cannot operate in a large scale immediately, instead they can compete with smaller competitors that are not listed in the KLSE, and once they have been in the market for long and have expanded in size, can they take in to compete with Elba, Padini, Espirit and Bonia.*Product DifferentiationEstablished firms like Padini, Elba, and Bonia already have brand denomination and customer loyalt ies. It has taken some(prenominal) years to obtain this through heavy expenditures spent on advertising, creating a good customer service, creating the products with style and fashion. As for Padini, they have acquired a large amount of market share after establishing its brand for a long time. Thus, entry here will be low because new companies will have to study the market and do good public relations to win the internality of consumers. Furthermore, it is very risky to build a brand name, because there is a potential of failure even if a big amount of money has been spent on advertising, thus suffering from a start up loss which may take years to recover.5.0 COMPETITORS ANALYSISWithin the apparel industry, here are a number of retailers that have already been well established such as, Bonia, Espirit, and Giordano that are direct competitors of Padini. They are selling the same product but it is highly differentiated in their style, design and services provided.5.1 5.2 Bonia Corp oration BhdBonia was incorporated as a private company on 28th August 1981, and became public on 22nd June 1993. The Bonia Group is involved in the designing, manufacturing, marketing, retailing, wholesaling and franchising of fashionable leather goods, accessories and apparel for the local and overseas markets. Bonias market share in Malaysia and Singapore is currently between 35% and 40%. Bonia has two factories in Malaysia. The strengths possess by Bonia is that have a superior and well established brand name, compared to the formal wear at Elbas fashion menswear. They have also expanded into the foreign market such as New York, London, Paris, Tokyo, Hong Kong, and Thai knowledge base. Bonia has several promotional activities such as the members card, whereby point can be accumulated. The weakness of Bonia is that during the 97crisis, their financial performance had been affected, and in the later years, they had to change their strategy and focus on the core products and to ens ure a profit, they had to dispose of their land which was meant for the construction of apartments.5.3 Esprit Holdings LimitedHeadquartered in Hong Kong, Esprit Holdings Limited is engaged in the sourcing, retail and wholesale distribution and licensing of quality and lifestyle products designed under the globally recognized ESPRIT brand name. It has been a listed company in Hong Kong since 1993 and has a secondary listing on the London Stock Exchange since December 1998. The strengths of Esprit is that they have a very well established brand, and they have been expanding tremendously in the overseas market, and have ventured into new product lines such as sports wear and clothes for kids. They have beensuccessful in their financial performance, and have managed to survive with collateral figures even during the turbulent events that took place in the economy.However, the weakness is that in Malaysia itself, they are not very aggressive in their advertising. They seldom advertise w hen there is a sale or when any other promotional events are taking place or when they are launching a new clothing design.5.6 GiordanoThe company was established in 1981 and it is one of the well know and established brands in the Asia Pacific region specially Malaysia. Giordano is a retailer of unisex casual wear apparel catering to a market which is teenaged and looking for low-cost clothes. Simplicity is perhaps the most important guiding principal of the brand Giordano feels that by keeping everything simple. The strengths of Giordano are that it offers simple clothing in terms of its designs. It is cheap compared to other foreign competitors like Esprit, and even with these affordable prices, their products are of good quality. The weakness however is that they have been doing poorly in their financial performance ever since the 97crisis took place. Thus, with insufficient funds, they are not able to aggressively advertise and expand their outlets crossways the Malaysia reg ion.ConclusionThe key success factors of Padini are that they are very aggressive in their advertising compare to most of their competitor. They recognize the value of promotions and advertising as a way of building a brand image. This incepts a strong image in the customers mind that it is a brand of great value and affordable for them. Padini is always one of the top few brand in the customers list when they buy their clothes especially formal dressings. Padini is always implementing new concepts diversely in the apparel industry in order to be unpredictable and stand out from its competitors. The firm is also began to expand into overseas neigbouring countries such as capital of Thailand and Thailand. This accounts for one of its globalization strategies. The downside of this company is that it has too many different brands. Their famous brands is Padini Concept and Vincci which is widely known by the consumers whereas the other brands are not well exposed to the customers. Some of them maybe known to the customer but they do not know that they belong to the same family.