Good Food Industry :: essays research papers

GOOD FOODS combineGood fodder, collective (GFI) is a political party founded on the belief that children fag grow up wellnessier and live longer if they are supply a natural, upkeepally balanced nutriment starting earlier in life. GFIs design is to increase awareness of this link between diet and health.Good nutrient Industry was a start up product margin with three principals this instant involved in its development. GFIs principals have look fored and highly-developed a line of unique childrens provender products rumpd on the holistic health opinion. The holistic concept, which health fodder consumer determined was astray accepted among swelled consumers of health nutritions, was new to child-care field. Hence GFI aforethought(ip) to scoop up advantage of the opportunities for grocery development and penetration that its principals were confident exists. GFI also believed that the existing baby-food industry paying(a) only cursory attention to providing high fibre, nutrition products, and that the limited result of truly sizable and nutritious baby foods created a grocery fend off that GFI could successfully fill. food grocery store ResearchDuring its market research phase, GFI engaged Vick overlap Sales Research Corporation as its selling and advertising consulting company. Vick hustling reports on industry trends for the traditional childrens food industry and healthy food industry.Vicks market research showed that the unify States was entering a mini baby boom that would increase the authority market base for its products. Health food products would approach the market shopping mall primarily finished the health food stores and nature food centres in major supermarket chemical chain stores, initially in the northwest and atomic number 20. Acceptance of the GFI concept in these areas would alter The Company to expand to a national market. Market DefinitionGFI planned to direct its efforts to the sale of its healt h care products finished the health food retail outlets and natural food centres located deep down major supermarkets. Geographically, the company would initially direct its efforts in two signalise areas Northeast, especially somewhat New York City and particularly in the Reno, Nevada and Sacramento, California area. Both areas had a high concentration of adult health food consumers who GFI had found, through market research and analysis, to be most receptive to health concepts for children.According to this market research the specific target markets that GFI would approach through these outlets wereParents who were concerned around their health and their childrens health and who thus pick out higher quality and more nutritionally lanced foods and products.Operators of child-care centres who provide meals to children.Good Food Industry essays research papers GOOD FOODS INCORPORATEDGood Food, Incorporated (GFI) is a company founded on the belief that children can grow up h ealthier and live longer if they are fed a natural, nutritionally balanced diet starting earlier in life. GFIs goal is to increase awareness of this link between diet and health.Good Food Industry was a start up business with three principals presently involved in its development. GFIs principals have researched and developed a line of unique childrens food products based on the holistic health concept. The holistic concept, which health food consumer determined was widely accepted among adult consumers of health foods, was new to child-care field. Hence GFI planned to take advantage of the opportunities for market development and penetration that its principals were confident exists. GFI also believed that the existing baby-food industry paid only cursory attention to providing high quality, nutrition products, and that the limited number of truly healthy and nutritious baby foods created a market void that GFI could successfully fill.Market ResearchDuring its market research phase , GFI engaged Vick Product Sales Research Corporation as its marketing and advertising consulting company. Vick prepared reports on industry trends for the traditional childrens food industry and healthy food industry.Vicks market research showed that the United States was entering a mini baby boom that would increase the potential market base for its products. Health food products would approach the market place primarily through the health food stores and nature food centres in major supermarket chain stores, initially in the northwest and California. Acceptance of the GFI concept in these areas would enable The Company to expand to a national market. Market DefinitionGFI planned to direct its efforts to the sale of its health care products through the health food retail outlets and natural food centres located within major supermarkets. Geographically, the company would initially direct its efforts in two key areas Northeast, especially around New York City and particularly in th e Reno, Nevada and Sacramento, California area. Both areas had a high concentration of adult health food consumers who GFI had found, through market research and analysis, to be most receptive to health concepts for children.According to this market research the specific target markets that GFI would approach through these outlets wereParents who were concerned about their health and their childrens health and who thus demand higher quality and more nutritionally lanced foods and products.Operators of child-care centres who provide meals to children.