IT and Customer Relationship Management Essay

Read the Harvard concern School fiber for Maru Batting Center, KEL688. The optional technical note, Using guest Relationship Management to Analyze the Lifetime Value of a customer KEL695, can also help walk through the exercises. The data in Excel format is available for download in the course package, KEL691. resoluteness the questions below based on only information presented in the case and your understanding of the case.You may answer the questions in either essay or bullet points form. Be concise and substantiate your answers with logical arguments and flow of thoughts. doubt 1What is the customer acquisition cost for Maru Batting Center (MBC) for the by-line customers?a) A Little Leaguerb) A Summer Sluggerc) An Elite baseball player if MBC places the ad in the local baseball enthusiasts magazined) An Elite ballplayer if MBC purchases the keep down and invites all target customers to the gala evente) An Entertainment seeker chief 2Without discounting cash flows to take into account the time nurse of money, how soon will MBC break even on the pursuance customers?a) A Little Leaguerb) A Summer Sluggerc) An Elite ballplayer if MBC places the ad in the local baseball enthusiasts magazined) An Elite ballplayer if MBC purchases the List and invites all target customers to the gala evente) An Entertainment searcher beetleQuestion 3Taking into account the time value of money and assuming that 100 percent of a customer segment will withdraw experienced attrition once the net presentvalue of yearly profits per customer falls below 100, what is the lifetime value to MBC of the following customers?a) A Little Leaguerb) A Summer Sluggerc) An Elite Ballplayer if MBC places the ad in the local baseball enthusiasts magazined) An Elite Ballplayer if MBC purchases the List and invites all target customers to the gala evente) An Entertainment SeekerQuestion 4Little League representatives have approached MBC from the nearby Chiyoda guard who are eager to gain the jersey subsidy the Minato shelter has enjoyed collectable to the companys sponsorship. Because the parents of Chiyoda Little Leaguers will have to travel a greater distance, Maru believes there will be a lower rejoinder rate (8 percent) and a lower retention rate (65 percent), which she can show up for by purchasing slightly lowerquality jerseys, reducing the cost of sponsorship to righteous 600 per player. However, the Chiyoda ward representatives demand that theirs be the only ward receiving such a sponsorship, which means MBC must choose between the two wards. The Chiyoda representatives argue that because their ward has twice the number of Little League customers, it is more attractive than the Minato ward. Should MBC hire the Chiyoda ward sponsorship? Explain your reasoning.