Topic-Morgan Stanley’s Return on System Noninvestment

1. Morgan Stanley underinvested in tuition technology because CEO of the firm, Philip Purcell believed that the markets comeback would happen slowly and therefore he focused his problem strategy on maximizing profit instead of generating revenue.2. The merger of the Morgan Stanley with the dean Witter proved to be unfruitful because it created a digital, cultural and philosophical destine which was extremely difficult to overcome.3. The strategic objectives of information system are as following- The overwhelmed broker desktop workstations have been replaced by new systems which are fracture integrated with backened systems so that brokers have a better view of lymph node portfolios. New systems have been uploaded so that brokers result have access to either relevant client data at once, including transaction annals, contact history and portfolio performance. The company also rolled out a new task reporting application that automatically reconciles gains and losses and allo ws user to download information from its client website into popular tax programs. The quality of the website was upgraded i.e it was made more piquant and informative as per customer demand. The salaries and expense accounts of the brokers were increased. The intellect executives have been designate the task of managing the firm.4.I would provide the following services- Free online form for investors. Credit separate will be issued. Financial transactions will be allowed using Automatic Teller Machines(ATMs). Standing orders and direct debits will be facilitated so that payments for bills can be made automatically. Online deal with the clients which will save a plenty of time.Yes, according to me the Morgan Stanleys plan for an integrated client information system are worthwhile because it generated an income of dollar 1.96 billion in June 2006.5. other(a) than new system, following amendments have to be made at planetary Wealth Management Group to restore profit and revenue collection- penetration of senior executives in the main management of the company so that it will be knowledge as well as profit oriented. ordinary schemes should be laid down for the customers which seems to be beneficial to them. A tight management to strictly follow all the rules of the company. A customer sociable environment should prevail.Referencestopic- banking servicesdated 19th june 2007